In support of this monumental rebrand, we captured professional headshots and dynamic photography of employees and tellers and multiple locations across the country putting a human face to the brand and reinforcing its community-first philosophy. We produced multiple national TV ads that highlighted Park National Bank’s new unified identity while maintaining a focus on the local touch points that define their service as well as a series of videos featuring local employees and tellers, emphasizing their roles in serving their communities. We developed radio spots to complement the visual campaigns, delivering consistent messaging across platforms and a regional billboard campaign with eye-catching visuals that spotlighted local bankers, ensuring each community felt represented and connected to the larger brand.
The result was a cohesive, multi-channel campaign that successfully launched Park National Bank’s unified brand while celebrating the local relationships that are at the heart of their success.